Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗International Tennis Federation · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The revamped app is unable to move beyond the landing page. There’s a background pic of Sinner and a button for Davis Cup that is completely unresponsive. That’s it. That’s the app. Come on, Folks. Who thought it was a good idea to release this?
I can see current scores but can’t access any information about the tie: player names, other matches, etc. Says I need an internet connection when I am, in fact, connected. Must create an account and log in for some features. Hasn’t been updated in over a year. Clearly the ITF doesn’t GAF. Super frustrating as a fan!!!
Probably the worst sports app ever...impossible to find all the live scores from the various matches and the scores listed are all incorrect..they list the same player on both sides...how could they spend all this money on Davis cup and not ensure a great app for fans to follow the scores??
The World Cup of Tennis app brings together the Davis Cup and the Billie Jean King Cup by Gainbridge so you never miss out on any of the action. Foll...