Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Daily Harvest · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Most of the food subscriptions I have tried come with a price tag. I have always seen the convenience of meal prep exceeds the price I’m paying as I have zero time on my hands. Daily Harvest is no exception to the price, but the convenience sets the bar. There smoothies are absolutely worth it!!! You don’t have to buy the ingredients separately and spend time measuring and putting it together. They come prepackaged and include ingredients you don’t typically find at your local grocery. My experience with their costumer service is also one of the best I’ve had. They were quick to help resolve what I was asking. I forgot to pause my subscription and when I realized that it was too late it was an hour past the deadline. I was already charged for the upcoming week so I was a bit hesitant in asking for a refund. I texted their service number asking to cancel my subscription and for a possible refund for that week before it shipped. I wanted to cancel my subscription because I was afraid that I would forget to cancel again, I am currently saving for college so I can’t afford DH every week. They put an indefinite pause on my account where I can go in and unpause at anytime without fear of forgetting to skip a week. They also refunded the week I forgot to skip without any hesitation which I appreciated!!
I use DH because it’s so easy to throw together a yummy meal. Takes less than 5 minutes to put together and easily meal prep. Makes creating a filling meal with fruits and veggies so much easier. Only need condiments and protein to spice up the meals. I just buy low sodium chicken stock for the base. For smoothies, it is absolutely customizable and provides a hearty amount great for breakfast, pre and post workouts. Wish I could review items within the app and save recipes, tips, and suggestions from other users for repeated use. Would also be a great idea if you could create lists and meal plan directly through the app, and/or export nutrition facts for macro and calorie counting. Also, would be an awesome touch if I could save different shipments on an alternating schedule so I don’t have to manually add and delete different items for variety. Otherwise, DH is doing a great job at listening to their customers tummies and providing delicious meals that are healthy and diet friendly. Keep adding and improving! So much potential!
CAUTION! if you select a plan before doing the math for box price, like I did, once you build a box, set up your account, and get to check out, it is IMPOSSIBLE to change your plan to one less expensive. Even chat help couldn’t come up with a way. Even closing the site, going back in and trying to start over only popped me back to the same checkout page with the same plan originally chosen. Even trying to skip the log in didn’t work. All roads led to that same final checkout page. SO BEWARE, pick your plan ONLY AFTER CALCULATING THE BOX COST BY MULTIPLYING THE NUMBER OF ITEMS IN THE PLAN BY THE PRICE PER ITEM. For me, it was a surprise how expensive it was for the “most popular” box, 12 items weekly. Before agreeing to pay, I tried to back out and rechoose a different smaller box (or monthly instead of weekly). Anything to get the bill down to a smaller dollar amount. COULD NOT CHANGE TO A DIFFERENT PLAN NO MATTER WHAT I TRIED. So I haven’t eaten anything, or experienced any deliveries, but I already see a SERIOUS FLAW in the web site. Suggestion to the company: either show the TOTAL BOX PRICE in addition to the per item price ON THE SAME EXACT PAGE, or create a user friendly path to back out of a final checkout page back to a place to change the specific plan now wanted (other than the one first chosen.) I think there is a way to change specific items chosen, but not a way to change the overall plan wanted.
We make delicious, plant-based foods for all times of day that help you feel ahhh-mazing—and arrive frozen at your doorstep. That means you can heat o...