Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Cvent · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Very nice updates and the app works great for us
We used this app during a recent trade show and it failed more often than it worked. It was often hard to navigate to the appropriate area to scan badges in the moment, and sometimes the button to initiate the camera for scanning would simply not work for no apparent reason. But the all-time worst issue was that many times the app would show an eternal “uploading captures” loading icon that would never finish. This meant that any scans pending upload weren’t available and when we would ultimately delete and re-install the app to resolve the issue (the only “effective” workaround) we would lose any leads that hasn’t been uploaded. In the end, we only got data for approximately one-third of the scans we captured, and that’s not including the visitors whose badges we couldn’t even scan because the scan button wouldn’t work or when the loading icon wouldn’t go away so we could perform scans. I would highly suggest avoiding this app unless significant improvements are made.
We just used the app at a large show and it works great scanning Badges. We’ve also used the scan biz card functionality at smaller shows. The integration with Marketo greatly simplifies our follow up after the shows. Once the data is in ICapture it passes to Marketo and voila your ready to follow up with marketing or a sales call.
Looking to maximize your opportunities from trade shows and events? iCapture is the perfect solution to your lead capture needs. Ideal for trade sho...