Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Cvent · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Installed app. There are a total of 3 events to choose from. Searched for mine and no results. Message on screen tells me to “check my email for more details on how to access my event”.
Installed this for an event I had subscribed to through the website. The app could not find the event, the organization sponsoring the event, and there is no way to create an account in the app. Given three consecutive fails and a complete inability to do what is purportedly designed to do, I deleted it.
A great start in the meetings industry and a perfect direction.
Download the official conference app for all Cvent Events, including Corporate Meetings Summit, Association Meetings Summit, Group Business Forum and...