Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗CRISP,inc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Not everyone has a Japan phone number, in fact tourists are forbidden to have one. Nor does the app accept foreign phone numbers. So they can’t use the app to order. Yet the app asks to enable notifications, so just use those instead of TXT!!
This chain has the best customizable salads with the most options
1. Add Lange setting so I can select English even in Japan 2. The per topic pricing is not listed but varies dramatically. List the price! Why do I have to guess? 3. The app over uses the trendy swiping UI. It is not helpful. Keep the UI simple and consistent. Provide more details. And Up to down UI makes more sense when ordering a food item. Take a look at Uber Eats. 4. Providing credit card information was cumbersome. Please add Apple Pay option. 5. I tried ordering through the app 3x times but only worked once. Somehow waiting in line and ordering in person is easier than this app. 6. It is unclear which app version I should be using as there are multiple apps called “Crisp” and have the same logo.
こんにちは! 2014年に東京で創業した「おいしくてお腹いっぱいになるサラダ」を提供するカスタムサラダ専門レストラン CRISP SALAD WORKS の、みんなが CRISP をもっと好きになっちゃうアプリです(なんと、インハウスで開発してるんです)。実はこのアプリがあることで東京・神奈川・大...