Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Provo Craft & Novelty · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
First off, why do we need another app for an accessory that already comes with a heat guide for the different materials and has a timer and things already built in. The fact that I cannot use my Cricut heat press 3 without the app is super frustrating. Also the app is not working and doesn’t let you sign in or create an account. I have tried logging in for 3 days and contacted customer service and there is still no help. Yes my phone is up to date.
The addition of Bluetooth and the Cricut Heat app makes pressing super easy and gives consistent great results! I love having the step by step directions at my fingertip.. I would like to see the addition of layering to the instructions. It would be great to input number of layers and get those instructions! I do also really like the link to detailed instructions and that it remembers my last project. Well done!
I understand that you wanted an app that meets the needs of the newer machines, but I wish you would have met the needs of those who use older machines as well. Not everyone is going to be able to upgrade right away to the 3rd generation of presses or any of the ones that came after just yet. With that being said, I think the focal point of this app should have been the Heating Guide being more easily accessible, instead of the Bluetooth capabilities to the newer machines. All of your customers should be able to enjoy this app, not just a select few who can grab the next generation of equipment.
Get ideal time and temperature settings for virtually any heat transfer (HTV) project – and send them right to your press in a tap – with this compani...