Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Lucrative Innovations · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Having the Covert alert app has provided me with a sense of security and a safety net. Knowing that in case of emergencies, I do not need to try and figure out what to do, but rather have an app that can be activated in a matter of seconds that automatically takes care of notifying first responders and my loved ones of my situation is amazing. The notifications go beyond just a text message to emergency contacts to include life data streaming like location and audio streaming that is also available for first responders. This app provides a piece of mind that was not available before. I am grateful for having it. My security is not something that I take lightly, and this app provided me with that extra safety that we should all have.
I downloaded the app and based on their social media posts it seemed like a cool safety feature but I was confused on how to use so I decided to give it try upon downloading it. I really wish they would invest in 1 minute tutorial videos on how to navigate the app and properly use the features. Unfortunately I ended up deleting the app because I was so confused on how to use it. I don’t think it’s user friendly as other successful well known apps have designed. At the end of the day making an app user friendly and helping the brand transmit the message along with demonstrating the “easy” usage is what will captivate college students to download AND use the app. I recommend for a third party such as a marketing firm to check it out and come up with a solution plan. 1 minute tutorials done in house should be easy to do if you have the right person designated to it. At the end of the day the brand must look at this at the user stand point regardless of how long they’ve been developing the app for.
My entire family has downloaded Covert Alert and we feel very safe. When my wife is running she can now with her voice activate the emergency text letting me know that she is in danger, via the text I am provided real-time GPS tracking of her exact location and every moment, and records the emergency situation so we can provide it to our local police department. When I am showing houses as a Realtor, I also use Covert Alert to notify my Broker, family, and friends that if an emergency situation occurs, with my voice alone, they are text immediately that I am in a 911 emergency situation, they know to tell police where I am at and my every movement via Real Time GPS tracking, and the entire 911 emergency is recorded and stored on my private cloud that my wife can provide to police! Thank you Cover Alert...my family and I are now in control of our fate and WILL NOT be a victim of a crime...we will live to see another day, marriage of our kids, and help raise our grand children and work with police to put these criminals in jail #safefamily
What’s the one thing you always have on you? Your cell phone. In an emergency, there’s no guarantee that you have the use of your hands. You will need...
| Name | Price | Type |
|---|---|---|
| Direct Connect To Contacts (Monthly) | $2.99 | Monthly |
| 50 Additional Text Messages | $2.99 | One-time |
| 15 Additional Minutes | $2.99 | One-time |
| Family & Friends (Monthly) | $2.99 | Monthly |
| 100 Additional Text Messages | $3.99 | One-time |
| 30 Additional Minutes | $4.99 | One-time |
| 60 Additional Minutes | $7.99 | One-time |
| 120 Additional Minutes | $10.99 | One-time |
| Family & Friends (Annual) | $19.99 | Yearly |