Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗City of Council Bluffs · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Issues with the Council Bluffs IOS app: 1.) Under the Report a Concern page, the Google Map API is erroring our and reporting it is for Development purposes only. 2.) The Employment link 404’s 3.) The login on the app does not provide a “Forgot Password”. I tried Signing Up just in case but it says I already have an account. Going to the website, it acted like I didn’t have an account and I created one. Logging in on the app then worked. 4.) Some subpages do not have the back arrow enabled when going one level deep (two and beyond enable the arrow). Ex: Notify Me and directories. 5.) The Report a Concern should load user contact data. 6.) The Report a Concern Page does not submit concerns and stick on the Processing gif. 7.) Too many redirects to the default web browser.
The app does not work. After downloading the app and clicking on it all I get is a blank screen.
With the Council Bluffs mobile app you can reach your City government from the palm of your hand! Find the latest news, access calendars, report a con...