Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗CosmoProf · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I found out I could only purchase Matrix in the store or online!!! My sales rep got let go but I want tot tell you she was good, efficient and took care of us at the salon. I tried placing my “Matrix” order only which I thought would take a few minutes… IT TOOK ME OVER AN HOUR!!!! Also, one of the specials was buy 6 MATRIX So Color and get 1 20 volume developer free… well I bought 14 tubes of color and ordered 2 of the item. It did not discount me but I am SURE you will take care of it. Sooooooooooo unhappy with your company. Wanda Pace
This app is extremely hard to navigate seems as though they have a lot of errors and problems with the app. Even just trying to place an order is a complete headache. I’ve placed an order. My order never came. I called next day and they told me they had to cancel my order because the app had ordered it from a store two hours away and could not be delivered. They told me I had to cancel the order and reorder online and pray this mistake doesn’t happen again, yeah right not trusting that, let alone try and place those items in my cart that’s extremely annoying to do on this app. So now I don’t have color I need for a client because of their mistake. therefore don’t even bother using this app unless you want nothing but disappointment and headaches for something you’d think would be so convenient and easy.
I get so frustrated with how slow the app is. It freezes and lags constantly whenever I use it. The last order I submitted asked me for the billing address for my credit card (I’ve had this information on my account for over 12 years). I entered the info (which they already had from past orders), but it wouldn’t let me submit my order because apparently it didn’t like the address, but it also wouldn’t let me edit it! I ended up deleting my card on file three times (because that’s the only way to edit the billing address), but each time I resubmitted the billing address, it didn’t recognize the address for whatever reason. I gave up, went to bed, and the next morning it finally accepted the address so I could finally submit my order. There is no reason why a company as big as CosmoProf cannot have a more user friendly app that is easy to navigate and functions properly.
Every artist needs an ally. The Cosmo Prof app is made to fit the changing needs of today’s professional stylist and support them in their beauty bus...