Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Saba Software Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Worst app interface I think I’ve ever seen. Unintuitive. Cryptic messages. Tiny video. Needs a total reboot from developers who know how to make a modern app.
I wasted my time downloading this app, lag, crashing all the time, and the app structure very basic
It crashes all the time - if you receive texts, it will crash, if you back out of the app, you will lose your spot, and when listening to a recording, fast forwarding can make it crash, and what's supposed to be on the whiteboard is not always visible if you skip through a presentation. This is especially bad if what you need to review is at the end of a 2-3 hour recording.
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