Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Cornerstone Bank (MA) · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’m new to Cornerstone having been carried over from the late Athol Savings Bank. The transfer experience was difficult. I found the instructions difficult to follow as the example of how to enter data such as DOB did not exactly match the format on the re-registration screen. When I called for help I learned I was 117 in line with no anticipated wait time given. The bank staff was helpful but there was a line of about 8 people. They advised me to skip the app and go on from my browser. I have since tried using my laptop instead of my iPhone for online banking which is easier. I miss the Athol Savings account capability for assigning a nickname to a credit card account. It worked well so I only had to use the name of the store without needing to know which bank handled their credit card. I heard one former Athol Savings customer say staff advised him to replace his 3 year old phone for online banking. That seems scary to me but I have no reason to think he was lying. I happen to use more than one local bank. They merged a few years ago. I don’t recall having any inconvenience as a result so I was surprised this transaction has been so fraught with difficulties. I think I have my Cornerstone banking affairs straightened out now but if there are more difficulties, I will have to consider undertaking the time consuming effort required to transfer the bulk of my banking activity elsewhere. Thank you for caring enough to ask my opinion though I doubt there is anything to be done about it now.
I was required to jump through hoops and go to the town hall so I could open a business account and tried to submit a check to MY BUSINESS Account and the application tells me I have exceeded my $2500 day limit. That is the PERSONAL account limit. Not good when a banking app does not do math well!
The best part is that I can have my phone remember me and login with my face, but really the app is great. It’s so fast and if I’m in line at the grocery store I can even move money fast enough to not hold up the line. It’s so nice to be able to have constant access to my money!
Easily access all of your accounts and features right at your fingertips with our mobile app. Manage your accounts, deposit checks, make transfers, pa...