Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Cookie Cutters Franchising Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
My son loves going to cookie cutter to get his hair done. However, it is very difficult because making appointments and checking our time is only through the app. I have had to download an uninstall this app more times than I can even count. Even after that, I rarely can get through the app because it freezes.
App is good about setting appointments but makes you fill out all of your information almost every time you make an appointment, even though you are signed in.
It’s great to be able to pick who you want to cut your hair if you’ve been there before. It would be great if you could see what time you scheduled your appointment for, and to be able to change or cancel the date/time without having to call the store.
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