Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Conversant LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Will warp your brain in strange and fun ways. Jaded word game fans will find an entirely new challenge.
A fun and fiendishly addictive word game. Harder than a lot of word games I have played, presents a real challenge during coffee breaks and waiting in lines. Recommend.
Words. Your big brain is stuffed full of them. They're all around you. You're even reading some right this very minute. So why use them for trivia...