Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗DP Media Group · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’ve noticed the church’s Congregate powered website restricts members from signing up for jobs that are not available to their sex (as you would expect), but the app still allows it.
I would give this 5 stars but it needs two major changes: 1. The url needs to be stored in long term memory and asked as a question the first time the user opens the app 2. The user shouldn’t experience an additional login to download or access files from the user-congregate-page. It should be a seamless interaction behind the scenes which integrates with the devices download folder. Other than these two glaring issues, I’d give it five stars.
Sorry to be so critical. I am sure a lot went into this. The Dashboard has too little info. It’s just a menu, more clicking. I’d like to see Latest News, Today’s Calendar, My Job Assignments, My Volunteer Assignments, My Visitor Assignments right when I open the app. No clicking. I don’t see Visitor Assignments or Visitor Tracker in the app at all, I have to go to the website. There are still too many things I have to go to the website to see. Hopefully this is just laying the ground work for more to come. Update: In the member directory, I am glad I can click on the phone number and get some actions, only only selection is call, please add message option. Update 2 No Message Center. This is the most used feature on website. Needs to be in this app. Thanks for the features that are here. Please add more.
The Congregate Members app brings your website's member content plus public sermons and articles to your mobile device. For church websites powered b...