Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗City of Columbus · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I really like this app. Since the recycling only gets picked up biweekly. I can check the app and it lists everything that is picked up on my street. Such as trash, recycling, brush, yard waste, leaves, or Christmas trees. Also will show if due to holidays that trash is delayed a day that week. Also you get a reminder the evening before your pick up to have everything set out the next morning by 7:00 am.
Downloaded the app and it didn’t work at all. Never made it past the opening screen without it crashing.
Waste and recycling schedules and reminders for DEPT OF PUBLIC WORKS. View your waste and recycling schedule and receive collection notifications all...