Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Andre Teixeira · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I downloaded the app, but it requires you to “agree” to their Terms of Service and PrivacyPolicy, which is the norm. What is NOT the norm, is that no matter how many times I try and click to read the Terms of Service, it doesn’t take me anywhere or populate them for review. I will not agree to something without reading it. All the people just clicking agree without reading them are fools. Shame on you for hiding your Terms of Service.
As a colorblind person, this is one of the best apps on my phone. It instantly identifies colors in real time as you pass your camera over whatever is around you. So helpful. 10/10 would recommend this to anyone needing something like this.
ColorADD is an Inclusive and Universal language that aims to fully integrate colorblind people whenever communication through color is a critical fact...