Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗The Cooperative Bank of Kenya LTD · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I can’t tell you how many times I have tried logging in and keep getting errors to try again later. It’s very inconveniencing especially when you need to transact money urgently. I sure hope they fix the kinks soon because I actually like the new look.
This app is just terrible. Please go back to the previous app. This one gives users a very poor experience. To begin users can’t register, then the app has forgot password buttons that don’t work and keep giving error messages. Then it asks for user details but doesn’t use the data. Just go back to the old app that worked. This new app just looks colorful but frustrates users.
I have started getting a little bi happier now that my problem has been solved, hoping is going to continue the same.
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