Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗City National Bank of Metropolis · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This one has random glitches where options will be greyed out and your current total is never right as soon as you open it up, you have to give it about five or six seconds before it actually shows your amount. Super super annoying. Finally fixed the issue where the itty bitty number was the amount that was actually what you have in your account. Made much more sense to have the boulder, brighter number as the amount thats actually in your account.
As soon as I wrote something, it fixed itself lol. It's a great app!
This update was hyped by the bank quite a bit more so towards the end with emails talking it up. The only thing this update did worth anything was adding fingerprint log in. They added a line graph to show your accounts rise and fall as money comes in and goes out, who really needed that? They still have not added core features that most other banks implement like compatibility with Apple Pay, google pay, Samsung pay. The overall app feels slower and clunkier. Before this update I considered them a solid 4 stars because they weren’t compatible with the various pay services implemented on most phones now. Now that they added fingerprint log in and still haven’t enable those features and added useless things like the graph, the are barely floating a 3 star. Please keep in mind this is only rating the app and developers and not the actual bank or employees as they had no control over this.
City National Bank of Metropolis Mobile Banking enables you to safely and securely access your accounts using your mobile device. You can do your bank...