Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Kyle Miceli · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I was browsing the App Store for a game to play while my teachers teach and I have found the perfect game. Clicky Cow. This game is a grind to get all of the characters.
Fun game, I hope they add more characters you can unlock in game
Clicky Cow escaped the barn that Clicky called home. Now Clicky needs your help dodging never ending obstacles and challenges. Clicky needs help avoi...