Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Mama Festivals · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Handy app but a lot of the soundcloud links don’t seem to work.
Scummy practice to force people into downloading an app they will literally only use once to find out vital information about the event.
Nice little app with info about, when they're play/where, plus a map! Hoorah!
Plan your ultimate summer Sunday with the official #Citadel19 app. Browse set times, favourite artists and build your schedule.