Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Cisco · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app shows everything happening daily and even sends notifications for upcoming events and experiences. Super user friendly and easy to use
This app has so much potential to grow and be better to streamline attending events and scheduling your day-to-day, but it constantly asks you to log in, even as you pass through different segments (say, Sessions Catalog to Favorites). It’s been all but 5-10 min, and I’ve had to log in at least 3 times as I’m exploring the app and planning out my event, and clicking on other areas of the browser requires you to — you guessed right — log in again. I ended up screenshooting my schedule, and entered it through my Calendar/Google Calendar apps (manually) and I may not even use this app during the event.
App Developers - Please Help. The app crashes almost immediately after adding a scheduled session to my calendar. Once that happens, the app will continue to crash each subsequent time it’s opened. Removing and reinstalling the app allows it to work again until I view my schedule again, then it crashes and I have to remove and reinstall again.
This is the official app for Cisco Global Events. View upcoming events, event details, agendas, venue maps, network, and use social media to connect a...