Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Central Pacific Bank · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
App works well for the most part but it lacks interoperability between personal and business accounts. I have struggled to get funds from one to the other as needed overall and the mobile app completely stalls me from doing so. Switching between those accounts is also frustrating both online and mobile - especially when out and about where service may be lacking and those extra steps can take extra long. Logging out to log back in is a bit of a pain. Being the account owner for both, I would love to have the functionality of a “switch accounts” option that takes me directly to a login page with a registered account, and all I have to do is put the password in and click login. Making those items more efficient would make this app 5 stars for me.
Thank you for always providing excellent customer service. From the tellers to the managers, they’ve always provided a welcoming feeling. On days when I was extremely stressed out and in a rush, I meant a lot when they simply ask, “How was your day?” Do you have any plans for the weekend?” Very genuine and sincere, thank you CPB. I’ve been a customer since 2006. From the Kapalama branch where I started, to the in store branches on the weekends, the main branch on Alakea (I attended the grand opening) and now the Pearlridge branch, the level of customer service provided should be modeled by other financial institutions. Thank you!
First of all, the security questions should be be optional, or at least able to delay it until you have time for it. It was highly inappropriate when I needed to log in quickly. 1) I hate portrait mode. Please allow landscape. 2) When answering the third and last security question at the bottom of the page, the screen doesn’t scroll above the on-screen keypad in split mode. I had to write my answer blindly since I couldn’t see the box. 3) when I tried to send “Feedback”, it said “hit the “start” button to continue” But there was no “start” button.
What’s New: Experience the new look and feel of the upgraded mobile banking application from Central Pacific Bank. We’ve made it easier to access the...