Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Naiara Albaina · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I downloaded this app to see my bus times to get to work and back. What do I get? Lottery game with beautiful women that look like they come from otherworld and scrolling pictures of people with the caption "I want". It starts off with the entire screen turning all white in a box opening up and then two buttons underneathThe caption reads: Do you really like it? And then the buttons "no, not really" and "yes." I would just close it and keep re-opening the app until the app opened up without that advertisement game. I finally decided to push "no not really " and the long slinky seductive woman in blue shows up on the side with game pieces like you get from a lottery card. And then pictures of people scroll by, with faces somewhere between readers digest and the Sunday parade with the caption "I won!". And then it drops away and reveals the app to find your bus. Thanks but NO, THANKS!
Not only does this app take a couple tries to load up because of faulty ads or other things that cause it to keep from loading, but often the times change constantly. It is honestly a random chance as to whether I’m on time or not.
There are things to be fix, and I don’t like how my other review on this app suddenly disappeared. Sometimes I’m unable to go into this app, like it stays on the loading screen forever. I check the app and it says no arrival time on my stop. Then for whatever reason the bus shows up or pass me. Fix some of these problems already, it’s already 2019.
Lightweight bus tracker for the Central New York Regional Transportation Authority (Centro). Centro is the public transportation provider for Onondaga...