Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Central Hudson Gas & Electric Corp. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
In the process of attempting to find bills and or pay for bills, the process is tedious, not user friendly, and confusing. This app navigation takes time, is not self explanatory, and when accessing for example a bill, in the “billing” “Payment” and or ALL sections, and one selects a bill, you can’t make a payment directly on that that bill shown, one has to go back through other loop holes in the app, to find the bill to pay. Also, when looking up accounts, at first glance, it shows that accounts are at $0.00 but when diving deeper through the app system to find specific bills, it shows that actual amount paid and or due. But to get to this important information, one has to jump around the site to multiple areas in the app that say BILL, or Bill Payment, Or payment history. This is not synchronized in any way convient.
I am unable to provide actual meter info for both gas and electric meters. On the mobile app, when I attempt to select a meter, no selectable options appear. So no way to continue to either upload photo or enter actual meter value. On the desktop program, I am unable to locate the ‘Enter a meter reading’ function anywhere.
It does the very basics, but in all honesty for what you need to do it gets it done. The user Interface is a bit wonky and definitely need to work on the iOS App Store. The lack of features found online is what’s most shocking seeing how easy they would be to add. And the then again going back to the interface. It feels like it hasn’t been updated in years but I see it is receiving regular updates, there are issues like high contrast colors and unreadable text to pages that don’t move correctly on my phone based on how they are formatted. As well as the lack of customization for things like settings notifications etc. app really needs work for it to make sense to use as opposed to just logging on the website on your phone.
All customers of Central Hudson Gas & Electric can use it to: - Report an electric power outage - View our Outage Map and check for restoration update...