Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗AppMania · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I played as a little kid, 5 years later it’s still fun
I had hours of delight with this game. A few times I wanted to give up playing as I couldn’t manage with the tasks but then it was such a pleasure to clear the level
This game is great in concept and has great artwork, but the controls are hard to work with. Jumping is often unresponsive, and the controls just don't feel quite right. Maybe a d-pad would work better. In all other aspects, though, the game is great
*** On sale for free for a limited time *** There are three cats. And there are sausages. The cats want sausages. But the cats aren't smart enough to...