Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Caterpillar Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
From the beginning of our purchase we were treated with respect, courtesy and on a very professional basis. We were made to feel like part of the Caterpillar family! Scott Gottlieb is a great part of your team! Thank you for the opportunity of working with your company. Felicia Pruss
The idea is great, the app not so much. The fact you have to login every single time is annoying, why do I need to have a site pop up to login.. simply make it where you can stay logged in.. then there is this issue with logging in on the site, password as expired yet won’t let you click submit on new password.. honestly I feel like this entire company works like their app at this point.
Easy to use with ability to order parts…
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