Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Capital One · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Can’t update my address using this app. Codes sent via text for 2fA never work. Can’t freeze a card that was sent to my old address. Card was sent to my old address because I can’t update my personal info. Exactly what you expect from this brand of bank. Too big to care.
The redesigned app gives a modern, minimalistic look. The user experience is also more well thought out and soo much easier to use ! Love it :) 10/10 would recommend
This makes it sooo much easier to capture and upload travel expenses on the run. Thanks!
With T&Easy℠ from Capital One®, managing your corporate card is hassle-free. As a cardholder, you can view account balances and spend limit, keep trac...