Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗netPark, LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I have tried to use the website to create a reservation and redeem free parking. This does not appear to be possible. It seems that I can reserve parking only, but have no way to redeem earned free days. I then tried to accomplish the same task with the app. After entering dates/times, it requires a location. I select the location (website or website 2), then receive an unintelligible error msg. The app appears to be useless. I don’t understand why these tasks cannot be performed via the website or the app.
Most screens freeze and the app will lock to where you have to reset to close. You can’t email receipts from the app - what’s the point in providing them if you can’t extract them? The buses rarely can fit all the people waiting to go from the airport to the lots, so an accurate shuttle location would be helpful. Since there is no signage at the airport or on the island, this function would help not feel just lost until you happen to spot one of the shuttles. It does not feel like there is a customer centric approach with Canopy anymore.
Update December 2017: Tried to use the app and it would not open. I finally deleted it and downloaded it again. This time it opened so it does work. However, having not used Canopy for a year my prior account info no longer works. Secondly the app does not show shuttle bus information anymore. That was what I wanted it for. Up I upgraded it to 2 stars as technically it does work but for me it is still pointless. After all, how difficult is it to have a GPS locator update a bus position over cellular so a position can be put on a map? Really now? December 2016: Got an email about Canopy's new app. As I'm about to go on a trip today I decided to download it. First you have to register to use it. Why? I only want to use it to see where the shuttles are. Secondly when trying to register I just get a connection error so I can. Hence I can't use it. Pointless!
Customer portal for access to Canopy Airport Parking located at Denver International Airport in Denver, CO, providing: 1. Automated vehicle retrieval...