Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗The Merchant Hub · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Can’t get past the language selection on my iPad. I can find the menu on my iPhone, but can’t order anything. LOVE the food. Suggest the Developers introduce Use Cases to their clients.
The app doesn’t work at all. It only asks me to log in with an email and password, but I don’t have an account and there is no option to sign up. I also can’t place any orders when browsing the menu. I don’t see any point in using this app.
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