Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗BYU Athletics · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app can’t even handle the basics. Can’t paste your email address from the phone. You have to type it in. After resetting password twice and trying to log in it tells me wrong password every time. And doesn’t allow you to access The iPhone password app to pull in your email and password. There also isn’t any ability to send issues to the app developer through their app!
This app has potential to be amazing, a one-stop shop for BYU sports fans. However, there are some annoying bugs that make it almost unusable. I have an account on the app, but every time I open it, I’m logged out and have to log back in, which means my notification preferences and favorited teams don’t save, rendering notifications basically useless. Also, there used to be a feature where you could see upcoming events for all sports on a calendar ribbon at the top of the home page, which was super nice. Now, to see upcoming games, you have to click into each individual sport’s schedule, which is a lot more tedious. With a few improvements, this app could be even better than it already is!
I’ve tried several times to enter/play the fan experiences, and almost every time I’ve been unable to participate. I’m sitting in a game while writing this review, where I should already have three bingos, and yet there have been a total of 0 updates to the board. When the selfie cam was prompted, I opened the section for it, and was unable to participate. Same thing with the light-show. It just continued to say “syncing” throughout the entire time it was supposed to be working. This app has not worked more often than it has, and is extremely aggravating to deal with. It is however, very fun on the seldom times when it functions properly.
The OFFICIAL BYU Cougars mobile application has a refreshed look and feel for 2023! -LISTEN & WATCH - Listen to free live game audio as well as excl...