Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Mapway Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The ads are atrocious. Not only are they noisy and overlong, but I usually have to click “get” several times and go to the App Store for the games being advertised before actually getting past them because the button to go to the bus app doesn’t usually work the first few times. I assure you I have zero interest in downloading these apps and there is nothing like being in a real rush to get somewhere and having to sit through Word Screech or Candy Chaos or whatever you call these eyesores. I would assume that whoever left positive reviews did so before the ads were added. Also, the bus times are sometimes wrong.
I don’t mind ad-supported apps, but when the ads block the screen, it impedes functionality.
I love this app easy and helpful
Bus Times London is the ultimate travel app. Check TfL bus times to see if yours is running late, plan bus journeys with total ease and view your near...
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