Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Uber Boat by Thames Clippers · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
If you try to enter an amex number, it doesn't complain, just pretend you're still missing a digit. Won't allow you to store a credit card until you buy your first trip, but tickets last for 90 days so it's probably not a deal breaker. Not much in terms of when to activate tickets (like, does staff need to see you do it - appears they don't). Also, doesn't keep the security code, that's silly
App won’t allow me to add credit card so it’s useless.
Uber Boat by Thames Clippers helps you get across London with ease. Whether you're commuting, sightseeing or hopping on and off we put the city’s most...