Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗AOAJOY PTE. LTD. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
There are just too many ads. Gameplay is enjoyable enough underneath to be a solid experience if not for the ads. There are just WAY too many. I don’t mind supporting free apps with some ad watching but not when I am watching more ads than I am playing the actual game. More people would play longer and devs would increase revenue if they weren’t so blatantly greedy about forcing an ad every 10 seconds. I wish devs would focus on creating a great game and let the revenue follow rather than trying to screw people and make a cash grab on games destined to fail do to greed.
It is an idle game, and a good one at that. It meets every requirement necessary for entertainment. If I had trusted any negative reviews, I wouldn’t have discovered for myself what a fun time could be had.
To upgrade employees you have to watch a bunch of ads
The world is under attack, more and more people are being infected! They've become... terrible monsters! Building shelters is the last hope of mankind...
| Name | Price | Type |
|---|---|---|
| 200 diamonds | $0.99 | One-time |
| 1000 diamonds | $4.99 | One-time |
| 2500 diamonds | $9.99 | One-time |
| 6000 diamonds | $19.99 | One-time |
| 20000 diamonds | $49.99 | One-time |
| 45000 diamonds | $99.99 | One-time |