Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗BTWB, LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’ve been using this app for quite sometime and it really has changed my fitness routine everyday. When getting other apps, some aspects make lack which causes me to have to fill my notes app with meal plans and my weight/ rep goals, etc. This app overrides any of those issues because it tracks everything. Instead of having to go between my notes and my photos to gather my personal record data and workouts, I have it all in this one very organized app that gives me peace of mind. Additionally, what I like about the app is the variety of options it provides me. I’m a college student and sometimes fitting in a quick workout into my busy class schedule is what I need. And not only can I learn new skills or participate and new challenges through this app, but it also helps track my nutrition which is a game changer in my fitness routine. 10/10 recommend this app for sure.
I’ve been using btwb for over two years now. It hasn’t been updated until recently. Like other reviewers said it’s a long overdue update, and they asked people to try out the beta before rolling out the update, yet they managed to do a horrible job... I mostly use it to log my personal WOD, macro and lifts. I agree with other reviewers that 1) the font is too small to use and 2) I need to make at least two more clicks than before the update to do the same thing..... This is very annoying when logging my WOD or finding my PRs. Calculate percentage is not easy either, need to click menu - lift calculator - search for movement - then type a percentage... I mean do you really need to type a percentage? Isn’t tabulating usually used percentage scaling much easier to use?? For app design, btwb team really needs to learn from other popular WOD apps like SugarWOD. Clean and easy to use. I love the analysis btwb does on logged data. The web version is awesome and offers far more information than SugarWOD. But the app is a disaster in terms of user experience. My subscription is up in March, I’ve been waiting to see how much improvements this update does to decide if I want to continue paying out of my own pocket for it (my gym doesn’t use btwb). I was sadly disappointed... PS: I also agree that the social functions the development team is so excited about isn’t very useful, at least to me. Maybe it’s desired feature for gym owners.
I’ve been having BTWB for a few years now and it has continued to improve since the start. I can easily access the workouts I follow and log my times and weights. The progression measurements keep you aware of your strengths weaknesses. I highly recommend any athlete to BTWB to track all of their workouts. The only thing I would like to see implemented in the application for phones is a timer. More specifically a timer that is linked to the workout, i.e. I follow MisFits and the workouts are already there, so a timer already set for the specific workout would be amazing. This would especially come in handy when doing interval work and each round is for time with rest periods in between or when you need to track your split times for each round, etc. Thanks for the amazing job guys and keep up the great work!
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