Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗British Museum · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
We were really looking forward to a live person taking us through the exhibit of Enlightment, but her accented English is impossible to understand!
The paid tours are just random items it takes you too. No cohesion. Each of the features doesn’t provide any additional information than what is printed there already. Usually it provides less. I was hoping this would expand upon the experience of this museum, but it was very dissatisfying. Also the Musuem has slow wifi and bad cell coverage so things load slowly and then glitch because it doesn’t preload the audio and images before playing.
The app professes to give tours. I tried two of them, each of which is merely an assortment of objects throughout the museum—no directions to these objects, written or narrated. So you must toggle between the map and room numbers shown in icons next to the objects; once in a designated room, you’ll need to hunt for the object itself. Rooms are large, so you’ll spend much more time searching maps and rooms than you will learning from the recordings. The app also isn’t updated, per current conditions. If an object you’re seeking via the app is on loan to another museum or the room you’re supposed to visit is closed for renovation, you won’t know it until you walk there. I suggest skipping the app and taking a guided tour on-site. The museum has many incredible assets, but its app is not one of them.
Start your visit early, make the most of your time at the Museum and explore the diverse collection from the comfort of your own home. Bring your hea...
| Name | Price | Type |
|---|---|---|
| China's hidden century Chinese | $3.99 | One-time |
| Top 10 | $3.99 | One-time |
| Ancient Egypt | $3.99 | One-time |
| A history of the world | $4.99 | One-time |
| Three hours at the Museum | $5.99 | One-time |
| 3小时参观路线 | $5.99 | One-time |
| Silk Roads Audio tour | $6.49 | One-time |
| Full Bundle | $7.99 | One-time |
| Pack Completo | $7.99 | One-time |
| 前往导览套餐 | $7.99 | One-time |