Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Broadsheet · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is absolutely the best news app I have ever used. News posts are short and take maybe 30 seconds to get educated on a current topic/event. Uses only facts, but at the bottom will show you what different people who are relevant to the situation have said. That way, you are absorbing the facts, and then can see what other notable figures have said about it. This keeps bias away from the news, but also shows you what your “side” and the other “side” are saying about it. App is extremely clean, no excess information that doesn’t need to be there. Runs incredibly smooth with no notable errors or glitches. Easy to navigate and really showcases the beauty and simplicity of an iPhone. They are also very thoughtful with notifications. Normally they will just put up a badge, and you’ll almost never get an overt and intrusive notification. You can see what articles they are working on, and if it’s something important to you, you can change the preferences for that one news article only. You can truthfully tell that the makers and editors of this app have put an immense amount of thought into it, and it is an absolutely phenomenal experience; one that seldom is had when reading about the current political and global climate. Thank you, Brief, for keeping me informed, and not muddying the waters with biases. I truly appreciate this service, and look forward to using it for a long, long time.
I’ve largely avoided the news for the past 5 or so years due to the 2016 election. Mainstream media has historically been biased both from the left and right and been getting increasingly worse as what’s actually happening in world is buried under opinions and fluff. It takes far too much work nowadays to find the cold hard facts of what’s happening in America due to the great political divide we’re facing right now. So here comes Brief that practically fixes all that. It does exactly what it says on the tin - gives you the news in a brief, concise, and effective manner. I’m also pleasantly surprised that direct quotes from key voices involved in each article are listed at the end with no meaningless fluff to sway opinions. It’s as if we’re allowed to develop our own opinion on what someone says! On top of this all sources used to form each article are listed with links, titles are not clickbait garbage, and proper titles for each person (Dr., President, Judge, etc.) in articles are used. Is this, dare I say it, actual journalism? And it’s been so long since I’ve seen that, I’ve forgotten how it looks like. Thanks Brief.
Brief is honestly one of the best news apps I’ve ever used. Their “perspectives” feature breaks the filter bubble, meanwhile their “how’d we get here” section gives important context to the ever evolving world we live in. “Perspectives” takes opinions from multiple sources including other news outlets, and puts them all in one list. You can see how different people with different opinions are viewing and thinking about the news you’re reading, something that is typically quite hard to get from one source. Every source has its bias, but this one really doesn’t. Instead it shows the opinions of everyone else in a balanced way so that you can understand every sides view. This is a valuable feature I’ve only found on “brief”
Understand important news in a moment with: • Reports written for you by real human editors • Curated opinions from voices that matter • Timelines th...
| Name | Price | Type |
|---|---|---|
| One Month Gift Card | $4.99 | One-time |
| Brief Monthly | $7.99 | One-time |
| Monthly – Referral | $7.99 | One-time |
| One Month Gift Card: 3-Pack | $9.99 | One-time |
| Brief Monthly – Family | $11.99 | One-time |
| One Year Gift Card | $59.99 | One-time |
| Brief Yearly | $59.99 | One-time |
| One Year Gift Card Donation | $59.99 | One-time |
| Brief Yearly – Family | $89.99 | One-time |