Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Gustavo Grassi · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I may update this as I learn more of the features, but so far, it helps me create and work on custom routes with friends at my local small gym! Love how lightweight the app is as well.
This app has formed a perfect focal point for the climbers at our gym. It has been great to see how our climbers have come together to create climbs for one another.
This app has a lot of options and works great for home walls and spraying at the gym. One minor issue: the picture you try to use to map out the route is usually really blurry. Not sure why - quality of the photo is high but as soon as I load it into the app and start placing icons for holds it’s so pixelated I can barley see some foot Chips. Once you hit save, it seems to improve the quality so it’s only during route creation that it is weird.
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