Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Boon + Gable, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is truly the best way to shop. No more wasting time wandering around the mall and still not finding the things I need. Plus, my stylist gives me awesome advice on how to pair the pieces with items that are already in my closet. Love!!
I really wanted to like this company because I love the idea of a shopper coming to me but a few things were not great with this particular service including waiting for six weeks for something I’d ordered to arrive (they said it would be there in a few days and I kept having to follow up which was time consuming). Also, my visit always seemed to be last on the list for the day so slim pickings for clothes. Instead, I found a personal shopper at Nordstrom (she’s fantastic and free) and my wardrobe has never looked and felt better. All is well that ends well just not with this company.
First meeting was successful (bought jeans and an unlikely pair of pants) and setting up a follow-up appointment now that the stylist has met me and learned my tastes and size.
***As seen in InStyle, Racked, and Forbes*** "[Boon + Gable] listened to what I needed and brought some practical pieces that I loved." - Tiffany, He...