Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗The Business of Fashion · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It’s annoying when I scroll down the daily news and the slightest touch of my finger opens the article. Make it less sensitive!
It’s been a year since the iPhone X has been out and this app hasn’t been updated to support it. Also, it’s cache management is terrible. When I have to switch to another app when I’m in the middle of a long article, if I go back after any decent amount of time, the app refreshes completely. Why don’t you keep the user on the article page and update the app content in the background?
For a fashionable (trend) company, having support available 24/7 is a must today. This is why people sometimes hate the word and the industry. On one end, the industry makes people feel like they’re less than perfect, on the other end the industry looks like it’s constantly stuck in the past and nowhere near embracing new “fashion.” We live in the digital age, dear “trendsetters.” It almost seems like the industry really has no smart people to deal with “challenges.” But, I digress. I have an account with BOF (last time I checked on my MacOS anyway), but for whatever reason the iPhone app doesn’t allow me to log in saying it’s a site for professionals. At first I thought there maybe are 2 different BOF apps, but no. There’s only one... Oh well, delete it is.
Blending unmissable updates with authoritative analysis into the inner workings of the fashion industry, BoF’s iOS app ensures the news and analysis y...