Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Indian Wells Tennis Garden · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I used last year and this year’s AP daily. There were a few features this year that didn’t work for me. One, I never was able to select my favorite players. I tried restarting and reinstalling and neither worked. I use AP for daily schedule for matches. I don’t remember ever seeing daily schedule for activities around the grounds. Several times the practice schedule was incorrect, but I am guessing that’s not the AP issue. Last the timing of the release just a few days prior to start of tournament was not ideal. Overall, the ticket feature, schedule, and scores are what I find most useful.
It was our first professional tennis match event. Definitely will be going back, my friends & I loved the atmosphere & the volunteers were so helpful, fun & pleasant!! Everyone in the event were amazing, the food, drinks & vendors were all great. Very well organized. I really enjoyed being able to attend the players practice session & the interaction with the players. Alcaraz was very nice & really enjoyed interacting with the fans!! I was hoping to see my Nadal but maybe there’s still hope. We were able to see men & women semifinals also & it was amazing!! Loved being there. It’s just amazing to see all the top women & men player participating here. Would love to see Agassi, Sampras, Edberg & McConroe in an exhibition match?? Maybe even Agassi Steffi Graff. Everyone was really enjoying & having a great time
I have no idea why they would roll out this new app right before the tournament but it is the worst. Even though I had an active account with the old app, I still can’t get an account with this new app despite multiple tries over a week-long period. (My son, who never had an account before, was able to create an account however - it’s all so random!) When I click on match details it won’t load and for one whole day the app wasn’t working so I just searched up matches on google. When I transferred a ticket to my son, it never worked so we basically lost a ticket. (Luckily it was just a qualifying day grounds pass.) I wish I could go back to the old app which was much more reliable and seamless! Hoping by next year’s tournament this app will be working!
Experience the action of the BNP Paribas Open through the all-new official tournament mobile app, a must-have for all fans of Tennis Paradise! Stay up...