Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Concept House Publishing · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The mapping of the itinerary has one big limitation: you can't pick a start point - it requires you to use location services and picks the start point as the place you're currently located. Now, I'm currently 1,000 miles away from the Blues Trail and would like to evaluate routes to different markers ahead of time. Can't do it, as my current location is so far away. The itinerary mapping is only good when you're ready to go. No preplanning allowed.
This app is very intuitive and informative for anybody that loves Blues music. The itinerary feature works great. All you do is click on the Blues markers you want to see, click on the “Add to Itinerary” feature. When through, click the “Itinerary” feature. From there you can click the “Best Route” feature, and you trip is set. Aside from that, the wealth of information this app offers, gives any Blues fan a deeper understanding of the music.
My son Dylan and I recently drove down Highway 61 from the Canadian border to New Orleans. We went to the Bob Dylan days festival in Duluth and Hibbing, MN then headed on down the road. This app made it so easy to find all the crucial blues spots. We met with Po Monkey outside his Juke Joint, visited Robert Johnson's gravestone, saw the Crossroads, and a few museums, all because of this app. Our only suggestions would be to have the color of the markers change on the map once you have checked in, so that you can visualize where to head to next, and to connect to google maps for directions.
Welcome to the Mississippi Blues Trail. Your unforgettable journey into the land that spawned the single most important root source of modern popular...