Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Bloody Disgusting, LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Look, I know that developers have to recoup their money somehow...and I don’t mind the odd pop-up ad, but recently, they open up with those infuriating, long game ads which force you to wait through some nonsense you have no interest in and which has zero to do with the site itself or horror in general, before they finally allow you to escape via a microscopic x cancel icon. This practice enrages me and any time a developer resorts to those type of ads, I immediately uninstall the app. I would much much MUCH rather pay a small fee than have to stare at a screen with white hot hatred, so furious that I’d rather get rid of it rather than risk a cerebral hemorrhage just to read the same information on their website hassle-free. Seriously—you might lose a few people with a .99 charge, but you’re gonna lose a helluva lot more if you insist on mentally waterboarding anybody who might show an interest.
Love this app, keeps you up to date on pretty much everything you could ask for when it comes to horror. Props to the entire staff for doing a great job! If I had one complaint it would be the ads. Ads are part of the deal, I totally get it... but to have loud casino game ads pop up right away despite my phone being on silent really blows up my spot lol. The actual content is top notch.
This is a simple yet well designed application that allows users to easily access a myriad of features. The main section most users will be concerned with is the film news category. Here users can scroll up or down to access the latest news concerning horror films as well as other somewhat related genres like darker comic book movies. Users can easily read articles selected as well as share them with others or post comments. Users can also view horror film trailers and promotional clips, listen to the BD podcasts, chat with others when signing in as well as modify your settings. One category that I think is a bit unique compared to other film applications is a game news section that focuses on horror video games. Fans of the movies tend to be fans of these type of games as well so there is something extra to use the app for.
Get all the latest horror movie news along with videos and podcasts. Fill out your profile and chat with horror fans around the globe! From the #1 sou...