Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗BlackBerry Corporation · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
How to lose your work: 1. Start a new note 2. Type up some of it 3. Do not press the “save” checkmatk as soon as you can. 4. Switch to another app. 5. Dismiss / slide off the “Blackberry notes app” via iPhone interface
Ultimately, this app is just not functional. You can’t hand write notes (the biggest flaw) and it’s frustrating to use. The second review will be for my IT department at work to give feedback that the products they want us to use don’t accomplish their purpose.
This has to be the worst attempt to create an app. I would be ashamed of myself if I had anything to do with development of this useless outdated product. For the love of god, can someone remind this company that the year is almost 2020.
IMPORTANT NOTE: This version of the BlackBerry® Notes application is built for BlackBerry® Dynamics and will not operate without the necessary back-en...