Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗John Gore Theatrical Group, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Every click takes eons. Cart is behind filters, making it almost impossible to get to. When you do get to the cart the continue button is unresponsive. Hate this app.
You have to create an account to then log into Ticket Master in-app. It’s a lot of account creation/login/setup just to get your ticket, and a bit of a hassle to setup and use as you are heading to the show. It would be nice to see Broadway in Boston move off of Ticket Master and onto a proprietary system, especially because Ticket Master makes tickets more expensive.
If you are trying to make a ticket exchange, forget it. Super aggravating. Will allow you to pay for upgrade and downgrade your seat, but makes it impossible to do even exchange. money grab. Also clunky. Crashes all the time and just does not work. Fix please.
BIB Mobile is designed to maximize your Broadway In Boston experience. This app contains your tickets and subscriber benefits (if applicable), as well...