Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗John Gore Theatrical Group, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
An awful app, with lots of confusion, hard to use, and complicated with Ticketmaster in general. But YES, this is the app for Broadway in Columbus. It works to get you into the theatre.
This app has so much potential… but, it never works for me. I cannot transfer tickets to a friend, I can’t download to my Apple wallet, the list goes on and on. Please fix these bugs so the app is useful.
The app is fine to open and download tickets but several features do not work. In the most recent update of the app- The Manage Tickets button is disabled. When viewing a specific ticket, the transfer ticket function is available but the actual transfer fails with “transfer failure” message that gives the options to either cancel or retry - the retry doesn’t work and circles back to the same message. The transfer function worked in the prior version of the app. The FAQ gives directions that don’t match the actual buttons on the app and two phone numbers that are only open during business hours M-F. This is not very helpful when the shows are in the weekend. This is disappointing as a season patron subscriber to the Broadway series.
Your ticket to Broadway. Broadway In Columbus (BIC) is proud to offer an app for ticket holders to manage all ticketing needs, access show updates, a...