Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗BetterPoints Limited · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I got this app to try to get points for sustainable travel for Sheffield. It hasn’t recorded long walks and doesn’t record my bus or train journeys despite having tracking on and it having access to my location all the time!
Unless you're using the app just to track your activities, it's otherwise useless. To actually receive rewards like it claims you'll receive, you need SOMEONE ELSE as your sponsor! BetterPoints never pays you, so it's really just a middleman platform to track your activities so that someone else knows how much to pay you.
I love love love BetterPoints! I have found the app to be very motivational and it has helped me become more active. – Smartypants011 Be the change y...