Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗R B Bartram Ltd · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app is very basic. You buy an 8 week ‘course’ which is just the same 4 videos over & over. Which does get a bit samey quickly. The workouts themselves are good but the videos are amateur. She doesn’t explain anything about the exercise or what’s coming next so you have to keep pausing the video to get prepared & they are just filmed in her kitchen. You could probably find similar videos on YouTube for free. There are better workout apps out there.
Love Beth and follow her on Instagram. Her fashion is incredible. Her story is incredible. And the work outs are incredible. I did have to knock off a star as I thought each week the work outs might differ slightly but it’s just the same ones each week which I wasn’t aware of. So it’s just 5 work outs essentially. The 5 work outs are fab though. Just wish there were more than just the same ones each week
Join Beth Bartrams exclusive fashion and lifestyle app for even more Fashion, Fitness, Beauty & Home life inspo with app only content added weekly. R...