Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗City Of Bend · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Great concept and kudos to the city for making it easy for the public to register issues. But! The reporter’s info needs to be anonymized on the public-facing parts of the app. It’s not a good idea to have folks’ names, phone numbers, and addresses exposed to the entire user base of the app. Sometimes these reports can be about touchy neighbors things and retaliation is rare, but real.
Welcome to Bend Works! With just a few clicks, you can easily report non-emergency issues such as potholes, streetlights, graffiti and so much more! T...