Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Behind the Knife · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app is great and mirrors the amazing work by the group over the last several years. I’m using it to study for oral boards. For some reason, though, I wonder if the app is bugged because every few days, I cannot get the library or content to load and the only fix is to reinstall the app every few days or go online to the online version of it on the website. Something to look into?
Works well, easy to search the podcast for specific topics and episodes, videos are easy to watch, love the trauma surgery video atlas.
Been listening for years. Love the podcast and app. Oral board review is phenomenal. Thanks for the great content!
Behind the Knife is the world’s #1 surgical education platform. From high-yield educational topics to interviews with leaders in the field, Behind the...