Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Barceló Hotel Group · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The Barcelo app is very well done. It takes making simple requests to a new level, and provides useful local information. Most importantly, it actually works.
I found this app a bit confusing, and as a result, inadvertently cancelled my non refundable trip. I called and was given the run around, but eventually reassured that I would be refunded and went ahead and rebooked my trip - essentially paying double for it at the time. I was recently refunded. It took about 6 months. Quite frankly I am grateful to have that money back. I just hope that they fix the app so it’s not so easy to make this mistake. If you’ve already booked and try to make changes, decide it’s best not to try to make changes and simply try “x-ing” out, you will accidentally cancel your trip, and it’s not clear how to avoid this problem. While the app probably has its uses, I’d not try not to use it until you check in and it’s clear you won’t accidentally cancel your hotel.
Great APP, very helpful, plenty of information to guide us and inform us about everything at the Barcelo hotels during our vacations. This APP never crashed and we used it everyday.
Start imaging your next trip. We help you make it happen. With the Barceló Hotel Group app, plan, book, and manage your entire stay in an easy, perso...